This is a concept developed for a "Big Idea" presentation during my time at Wakefern Food Corporation. The challenge was to create a new productive prototype that would benefit ShopRite in the future. This app guides consumers to healthy alternatives and recipes within their stores. The featured design incorporates the color scheme associated with the existing Live Right campaign, while supporting it with a bright, clean, healthy feel.
This is a series of Promotional/Advertising items for a NYC concert event. The overall style is influenced by the album that was being promoted at that time, but the design approach is unique and unlike any of the band’s other material.
Linx is an app-integrated, online social travel company where you can share experiences, find great deals, and explore the world. The design introduces a fun, brightly colored, doodle style that evokes its easy-going, tropical mentality. The tactics include animation, print, and physical fabrication, and represent the widest variety of media I have used in a single project.
Interior Motives is a interior design firm that specializes in residential and commercial design. This is a new identity and branding scheme (logo, stationery, website), along with various forms of marketing and promotion including social media, advertisements and signage. Also included, are interior media concepts and 3D renderings for commercial design projects.
A collection designed to support a campaign against bullying. The three posters use striking color and implied motion mixed with stationery silhouettes.
This brand and identity was developed for Khaos Records. The design elements used in the website and printed collateral was inspired by the shape of a record album, and the logo uses subtle representations of the symbols associated with playing music (play, record, stop, etc.).
This work consists of two propaganda posters representing opposing viewpoints. The two act as a study in persuasive design through color, shape and mood. The posters use similar composition, yet they represent two sides of a dark/light good/bad spectrum.
The inspiration for this collection was to create a brand and packaging that represented a cheap wine in a classy way. The idea of the brown bag material and name comes from the way cheap alcohol is sometimes concealed in a brown paper bag. Of course, the use of brown paper also made implying “class” that much harder, but the playful tuxedo packaging helps to make the argument.
This is a collection of promotional items for an outdoor movie event. This work is largely influenced by the art of collage, which is illustrated by the use of more than ten individual images to create the poster. The collage approach is in keeping with the period in history that the collateral is representing and is reinforced by the movie posters and other content in the promotion.
This collection of photography was inspired by an urban myth pertaining to a supposedly-haunted building. With a plaster cast of my hand, and the naturally creepy atmosphere, I was able to create compositions that brought this myth to life.
BUX is a value electronics store. Here we have an brand identity as well as booklet spreads and web banners. The style consists of a very minimal, clean design which incorporates a green dot. This dot is essential to the identity and carries throughout as a representation of an LED power light.
Troubled Tidings is a series of snide comment greeting cards. Featured, are cards for Christmas, New Years, and Birthday. The overall concept uses inanimate objects to support sarcastic comments addressed to the reader regarding their implied holiday misfortune.
This is a sheet of postage stamps inspired by the well-known comic/television heroes. The collection was intended as a limited-time collector’s piece. While leveraging elements of the established brand, it remains somewhat minimal. The stamps use a simple image, with a silhouette, and the color associated with each character.